Award-winning musician, Charles Nii Armah Mensah, popularly known as Shatta Wale, has urged Ghanaian musicians to produce more of the Highlife music genre.
According to him, it is the only music genre that can give Ghanaian artistes some identity abroad. He added that, highlife music has a beautiful history of being the mother genre of veteran highlife musicians such as; Agya Koo Nimo, Ampofo Adjei Snr and Nana Tuffuor among other renowned acts.
Shatta Wale, in his State of the Industry Address earlier in the week, said this idea came after he had a meeting with major record labels in the United States.
He explained that he got stunned when music agents asked him what genre Ghanaians can be identified with because there are too many genres being championed by artistes in the Ghanaian music sphere.
“I will say we should champion Highlife. I went for a meeting for the first time and after playing my songs to these big labels [Atlantic and Universal] they asked me what type of music Ghanaians do and that was where my heart started beating.”